We've all been through this situation before -- you are fortunate enough to get a premium hand like AA in a low-limit NL game and you raise ... and everyone folds.
I've thought a lot about this phenomenon recently, especially because against regular players you tend to get folds but then have noticed that being straightforward preflop is tremendously effective against donks. And these donks are the ones that I make the most money from.
Texas Hold'em is like a football game in which the defense has a chance to see how you are lining up offensively and then get to decide whether or not to stay in for the snap.
It makes sense that experienced players see a pre-flop raise or a 3-bet and get out of the way after they evaluate whether their hand can contain yours. It's that much more awesome when a donk decides they want to see if they can make an open-field tackle against your monster holding, the poker equivalent of Adrian Petersen.
So in a low-limit NL game and without a lot of information on a player -- and this tends to happen a lot with new players constantly shuffling in and out of such juicy games -- it's probably better not to think/worry about deviating from a straightforward pre-flop game. Your profit mainly comes from donks, the inexperienced.
So why bend over backwards to go through hoops to entice experienced players if most of your profit comes from donks anyway? Trick pre-flop plays (limping, for example with a premium hand) might cause you to get sacked by both the talented and the donkeys alike.
This isn't supposed to be an endorsement of overly nitty play. But tightness here makes sense -- it's like choosing who you want to make a play in the red zone in a football game -- experienced players facing donkey defenses go to their stars before the flop and donks in return will frequently go for the fourth option.
With this kind of play-calling, it's not hard to see who ends up having winning season after winning season at the end of it all.